👉 Platform research involves systematically gathering and analyzing data from various digital platforms to understand user behavior, preferences, and trends within specific contexts or industries. This process typically includes identifying relevant platforms (such as social media, e-commerce sites, forums, and more), collecting quantitative and qualitative data through surveys, analytics tools, and content analysis, and interpreting the findings to inform strategic decisions. Researchers may focus on aspects like user demographics, engagement patterns, content performance, and competitive landscapes to gain insights that can drive innovation, improve user experiences, or optimize marketing strategies. Effective platform research is crucial for staying ahead in rapidly evolving digital environments.
